Source: MISSISSIPPI STATE UNIV submitted to
ASSESSING AND ADDRESSING THE NEEDS OF A GROWING UNITED STATES ORGANIC SWEETPOTATO INDUSTRY
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
TERMINATED
Funding Source
Reporting Frequency
Annual
Accession No.
1007205
Grant No.
2015-51300-24141
Project No.
MIS-145110
Proposal No.
2015-07432
Multistate No.
(N/A)
Program Code
113.A
Project Start Date
Sep 1, 2015
Project End Date
Aug 31, 2017
Grant Year
2015
Project Director
Meyers, S. L.
Recipient Organization
MISSISSIPPI STATE UNIV
(N/A)
MISSISSIPPI STATE,MS 39762
Performing Department
North MS Research and Extensio
Non Technical Summary
Industry interest in organically produced sweetpotatoes has increased in recent years. However, growth in organic sweetpotato acreage has lagged behind conventional sweetpotato production and production of other organic specialty crops. Currently, certified organic sweetpotato production is perceived to be well below demand. This planning proposal seeks to 1.) conduct a market assessment and outlook for organically grown sweetpotatoes to determine potential demand for both fresh and processing markets, 2.) construct survey instruments to determine the greatest needs of certified and transitional organic sweetpotato producers and the greatest barriers to entry for conventional producers interested in organic production, and 3.) establish an Organic Sweetpotato Stakeholder Advisory Group (OSSAG) to guide future research and extension efforts in organic sweetpotato production systems and ensure that the greatest stakeholder needs are addressed and research results are applicable to current and future organic sweetpotato production systems. Survey instruments will be disseminated through participating university scientists in Fall 2015. Results will guide the discussion at the inaugural OSSAG meeting to be held in February 2016 in conjunction with the US Sweet Potato Convention in Chattanooga, TN. Results from the proposed objectives will establish baseline information and guide the development of future research and extension efforts including a USDA-NIFA-OREI multi-regional, integrated project proposal in the calendar year 2016.
Animal Health Component
0%
Research Effort Categories
Basic
(N/A)
Applied
(N/A)
Developmental
100%
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
9031450301050%
9031450106050%
Goals / Objectives
This planning proposal seeks to 1.) conduct a market assessment and outlook for organically grown sweetpotatoes to determine potential demand for both fresh and processing markets, 2.) construct survey instruments to determine the greatest needs of certified and transitional organic sweetpotato producers and the greatest barriers to entry for conventional producers interested in organic production, and 3.) establish an Organic Sweetpotato Stakeholder Advisory Group (OSSAG) to guide future research and extension efforts in organic sweetpotato production systems and ensure that the greatest stakeholder needs are addressed and research results are applicable to current and future organic sweetpotato production systems.
Project Methods
The investigators propose to conduct an economic analysis of organic sweetpotato demand, develop an Organic Sweetpotato Stakeholder Advisory Group, and meet with stakeholders in the four primary sweetpotato producing states (CA, LA, MS, and NC) and additional states, and at a national commodity meeting to determine the most pressing research and extension needs of organic sweetpotato industry and barriers to entry.North Carolina and California have well-established, large-scale organic sweetpotato producers, and the participating scientists from those states have experience working with the organic and conventional sweetpotato producers in their respective states. The experience of Dr. Schultheis and Mr. Stoddard will help to guide the data collecting instruments utilized in this proposal and will ensure that all pertinent information is collected. Participating scientists from California, Louisiana, Mississippi, and North Carolina will work to bring together university researchers and extension specialists, government agency personnel, and stakeholders from all across the U.S. Efforts will be made to include relevant scientists from small and mid-sized colleges and universities as well as 1890 and 1994 Land-Grant Institutions. Upon receipt of funding, an initial contact email will be sent to members of the National Sweetpotato Collaborator Group, the foremost sweetpotato research and extension working group, to solicit interest from additional states. Interested researchers will meet via video or teleconference to develop the survey instruments, identify a pool of stakeholders, and determine an adequate survey respondent sample size.Two survey instruments will be developed- one each for current and future organic sweetpotato producers. Surveys will be disseminated in Fall 2015 in each state through the participating university investigator. Transitional and certified organic producers will be asked questions designed to identify current and future production problems that limit crop production efficiency and quality, as well as marketing and distribution. Conventional growers with an interest in organic production will be asked targeted questions designed to identify key barriers to entry into certified organic production agriculture. Questions for transitional and certified stakeholders will be focused on three main areas of emphasis: crop production practices, stakeholder needs, and economic assessment. Crop production information will include cultivars utilized, fertilizer sources, tillage practices, cover crop management, pest management, crop rotation, and acres in production. This information will ensure that future research and extension efforts are applicable to stakeholders and can be readily implemented. Additionally, it will provide insight into how certified organic and transitional production systems differ from conventional production systems. Stakeholder need information will include potential limitations pertaining to overall production, pest management, and marketing and distribution. Economic assessment information will include the current end-use of organic sweetpotatoes and current market structure. Questions for conventional stakeholders interested in certified organic production will include the aforementioned crop production practices plus questions aimed at identifying potential barriers of entry for conventional growers interested in organic production systems. Additionally, questions will be asked to determine if growers are aware of existing programs to aid those interested in transitioning to organic production.In February 2016 the to-be-formed national Organic Sweetpotato Stakeholder Advisory Group will meet in conjunction with the U.S. Sweetpotato Council Convention in Chattanooga, TN. Preliminary data from the stakeholder survey instruments will guide this stakeholder-driven conversation. This meeting will serve as a forum for stakeholders and investigators to acquire complementary information not captured in the survey instruments and to promote interaction among investigators and stakeholders from across the United States. Attendees who had not responded to the initial survey will be asked to fill out one of the two survey instruments at this meeting. Following the initial advisory group meeting, participants will complete a standard evaluation survey to determine if the meeting itself resulted in a change in knowledge, skill, or intended changes to existing production practices.Following the national meeting of the Organic Sweetpotato Stakeholder Advisory Group, scientists from CA, LA, MS, NC (and newly participating states) will meet with producers in their respective states individually and collectively at off-season production or council/commission meetings (February and March 2016) to reflect on both the state and national survey results and the national advisory group meeting. These meetings will be coordinated with the California Sweetpotato Council, Louisiana Sweet Potato Commission, Mississippi Sweet Potato Council, and North Carolina Sweet Potato Commission, respectively. In states with limited acreage, a web-based seminar will be used to interact with and determine the needs of this group of stakeholders. At the conclusion of the national and state-wide stakeholder meetings, an underlying set of industry needs will be identified and used to guide future organic sweetpotato research and extension efforts and grant opportunities. In Fall of 2015, a preliminary analysis of market demand for organic sweetpotatoes will be conducted. This market overview will provide key information on six areas: 1) Market demand for fresh and processed organic sweetpotatoes, including any value-added organic sweetpotato products, 2) Average price data and trends, 3) Premiums fetched at fresh markets and through sales to processors or distributors, 4) Distribution channels, and 6) The use of alternative marketing methods, such as local and regional food systems, by organic sweetpotato suppliers. This economic assessment along with existing long-run projections for the overall U.S. organic and sweetpotato markets will serve to provide an outlook for the organic sweetpotato market. Emphasis will be placed on markets for which secondary data is readily available, including California, Louisiana, Mississippi, and North Carolina. Secondary data, which is more time efficient when compared to primary data, will be used primarily during this planning stage. Data sources will include industry records as well as databases collected by USDA's NASS, ERS, and AMS, such as the Organic Production Survey, National Fruit and Vegetable Organic Summaries, and Fruit and Vegetable Market News.Data analysis of the transitional/certified organic and barriers to entry surveys will depend largely upon the survey instruments developed by the investigators. Surveys will include a combination of closed and open ended questions to allow for both quantitative and qualitative analysis.Results from the standard evaluation survey taken by national Organic Sweetpotato Stakeholder Advisory Group participants will be analyzed by the Mississippi State University program development evaluation specialists to determine the impact of the meeting on stakeholder knowledge, skill, and intended changes to production practices. Long-term success of this project will be determined by the future research, extension, and/or education programs that develop as a result of this planning proposal. Likely impact from future programs includes increased adoption of organic sweetpotato production (number of exempt, transitional, and certified producers), improved production efficiency (yield per acre), and increased profitability (net income per acre).

Progress 09/01/15 to 08/31/17

Outputs
Target Audience:The target audiences of the planning grant are United States sweetpotato growers currently producing sweetpotatoes organically and/or transitionally as well as those currently producing sweetpotatoes conventionally but with an interest in organic. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided? Nothing Reported How have the results been disseminated to communities of interest?In January 2018, results will be presented at a joint meeting of the National Sweetpotato Collaborators Group and the National Sweet Potato Convention as well as presented to the US Sweetpotato Stakeholder Advisory Panel. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? Goal #1: An in-depth market assessment was conducted and contained information regarding the growing value of the organic sweetpotato industry, the growing demand for organic sweetpotatoes, average retail prices by region of the country, relative price premium and grower-paid premium information for organic sweetpotatoes compared to conventional, a portfolio of organic sweetpotato-containing goods, and challenges and opportunities. The report entitled "Organic Sweetpotato Industry-Assessment of Market Demand" is available upon request for review by USDA. Data from the market assessment and the grower survey will be combined into a manuscript and submitted to a peer-reviewed journal. The data will also be published in an Extension publication for stakeholders. Goal #2: Two survey instruments were developed- one each for current and future organic sweetpotato producers. Surveys were disseminated online, as well as at the US Sweet Potato Convention in 2016 and each participating state through the participating university investigator. Transitional and certified organic producers were asked questions designed to identify current and future production problems that limit crop production efficiency and quality, as well as marketing and distribution. Conventional growers with an interest in organic production were asked targeted questions designed to identify key barriers to entry into certified organic production agriculture. Questions for transitional and certified stakeholders were focused on three main areas of emphasis: crop production practices, stakeholder needs, and economic assessment. Crop production information included cultivars utilized, fertilizer sources, tillage practices, cover crop management, pest management, crop rotation, and acres in production. This information will ensure that future research and extension efforts are applicable to stakeholders and can be readily implemented. Additionally, it will provide insight into how certified organic and transitional production systems differ from conventional production systems. Stakeholder need information included potential limitations pertaining to overall production (fertility, crop rotation, etc.), pest management (diseases, weeds, insects, nematodes), and marketing and distribution. Economic assessment information included the current end-use of organic sweetpotatoes (fresh or processing; loose sale, bagged, or individually wrapped; baby food, fries, chips, etc.) and current market structure (retail, wholesale). Questions for conventional stakeholders interested in certified organic production included the aforementioned crop production practices plus questions aimed at identifying potential barriers of entry for conventional growers interested in organic production systems (lack of owned land, multi-year transitional period, lack of knowledge regarding certified organic production, lack of information pertaining to organic vs conventional budgets, lack of funding from lender, lack of labor to hand-remove weeds, costs of certification, etc.). Additionally, questions were asked to determine if growers are aware of existing programs to aid those interested in transitioning to organic production (for example, cost-share programs to help with the certification process). Results from these surveys revealed stark contrasts between conventional and organic sweetpotato producers in regards to farm size, cultivar selection, crop fertility, crop rotation, cover crop use, irrigation, plastic mulch use, slip origin, pest management, and production, marketing, pricing, and regulatory issues. Goal #3: Formation of the Organic Sweetpotato Stakeholder Advisory Group paralleled the formation of a National Sweetpotato Stakeholder Advisory Panel. In an effort to reduce duplicity, there will be only one stakeholder panel. The created panel includes sweetpotato producers (both conventional and organic), processors, research scientists and Extension specialist from all sweetpotato-producing states. Additionally, the Extension specialists in each sweetpotato-producing state will continue to work with state-wide sweetpotato councils/commission to determine the greatest needs of its organic sweetpotato producers.

Publications

  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2017 Citation: Meyers, S.L., M.W. Shankle, D. Picha, and T. Smith. 2017. Updates from the US Sweet Potato Stakeholder Advisory Panel and American Sweetpotato Marketing Institute Meeting, Grower Research and Extension Priorities, and Grant Opportunities. National Sweetpotato Collaborators Group Annual Meeting. Mobile, AL.
  • Type: Conference Papers and Presentations Status: Accepted Year Published: 2018 Citation: Meyers, S.L., T.C. Barickman, A. Collart, J.R. Schultheis, T. Smith, C.S. Stoddard, and I. Imre. Results of a USDA-NIFA-Organic Agriculture Research and Extension Initiative Planning Grant.


Progress 09/01/15 to 08/31/16

Outputs
Target Audience:The target audiences of the planning grant are United States sweetpotato growers currently producing sweetpotatoes organically and/or transitionally as well as those currently producing sweetpotatoes conventionally but with an interest in organic. Changes/Problems:A one-year no cost extension was requested due to availability of the graduate student associated with the grant. Fewer producers utilized participant support costs than the investigators expected, citing an unwillingness to file a W9 with the university. What opportunities for training and professional development has the project provided? Nothing Reported How have the results been disseminated to communities of interest?Market assessment data are currently being edited for publicaiton in peer-reviewed journals for scientists and an Extension publication for producers. Results from the two survey instruments are currently being analyzed. What do you plan to do during the next reporting period to accomplish the goals?A graduate student at Mississippi State University will conduct more in-depth research in areas addressed by the Organic Sweetpotato Industry Assessment. Data from the survey instruments will be analyzed and interpreted. Collaborating scientists will use the survey instruments to develop a full OREI or ORG proposal that focuses on stakeholder needs.

Impacts
What was accomplished under these goals? An initial in-depth market assessment was conducted and contained information regarding the growing value of the organic sweetpotato industry, the growing demand for organic sweetpotatoes, average retail prices by region of the country, relative price premium and grower-paid premium information for organic sweetpotatoes compared to conventional, a portfolio of organic sweetpotato-containing goods, and challenges and opportunities. The report entitled "Organic Sweetptoato Industry- Assessment of Market Demand" is in a second draft and is available upon request for review by USDA. Surveys were collected from 11 organic/transitional growers across the US representing 1,532 acres currently in production. The surveys represent 3 Mississippi producers (141 acres), six North Carolina producers (1,326 acres), one Tennessee producer (40 acres), and one multi-state producer (40 acres). Surveys were collected from 33 conventional growers with an interest in growing organic sweetpotatoes and representing 10,424 acres of potential organic sweetpotato expansion. These surveys represent producers from (number of producers- acres): AL (2- 315 acres), AR (1- 64 acres), CA (1- 20 acres), LA (13- 2,876 acres), MS (8- 1,626 acres), NC (3- 1,025 acres), TN (3- 98 acres), LA/MO/AR (1- 3,700 acres), and Ontario (1- 700 acres). The investigators established a list of produers who will serve as an advisory committee on future organic sweetpotato proposals.

Publications

  • Type: Conference Papers and Presentations Status: Published Year Published: 2016 Citation: Meyers, SL and MW Shankle. 2016. Stakeholder Participation in Developing Proposals for Multi-State, Transdisciplinary Grants. US Sweet Potato Council Convention (Chattanooga, TN). Jan. 26, 2016.
  • Type: Other Status: Awaiting Publication Year Published: 2016 Citation: Collart, AJ, SL Meyers, TC Barickman, and J Ellington. Organic Sweetpotato Industry- Assessment of Market Demand.