Source: WASHINGTON STATE UNIVERSITY submitted to
SPECIALTY CROPS AND FOOD SYSTEMS: EXPLORING MARKETS, SUPPLY CHAINS AND POLICY DIMENSIONS
Sponsoring Institution
National Institute of Food and Agriculture
Project Status
COMPLETE
Funding Source
HATCH
Reporting Frequency
Annual
Accession No.
1009188
Grant No.
(N/A)
Cumulative Award Amt.
(N/A)
Proposal No.
(N/A)
Multistate No.
S-1067
Project Start Date
Feb 4, 2016
Project End Date
Sep 30, 2020
Grant Year
(N/A)
Program Code
[(N/A)]- (N/A)
Project Director
Gallardo, KA.
Recipient Organization
WASHINGTON STATE UNIVERSITY
240 FRENCH ADMINISTRATION BLDG
PULLMAN,WA 99164-0001
Performing Department
School of Economic Sciences
Non Technical Summary
This project seeks to understand the markets for fresh fruits. A large percentage of retailers have indicated that the role fresh produce play in healthy diets have finally translated into sales growth, with many produce departments showing fresh produce sales growth that is double the total store sales growth in recent years (Progressive Grocer, 2014). The increased popularity of fresh produce represents considerable potential for enhanced marketing revenues to producers if they can recognize and harness opportunities emerging from changes in food purchases. Meanwhile, producers and consumers need to be informed about the emergence of new business strategies, regulations and policies that may influence their confidence in (consumers) and competitiveness within (producers) this quickly innovating food marketing sector. Products are increasingly offered with socially responsible and environmentally friendly claims. These products include organic, eco-labeled, and other quality-differentiated foods, sometimes with labels that explicitly claim that the products were produced with sound environmental, socially responsible, animal welfare, and fair labor practices. Other labels claim that the product has specific production process characteristics, quality characteristics, or comes from a specific geographic area. There is a need for information to facilitate communication about product characteristics, quality, traceability, and safety. Product labels are often used to communicate with consumers. Labels allow firms to signal quality and other attributes and, in doing so, it creates the potential for quality premiums. The information allows buyers to select the particular quality characteristics that they prefer and are willing to pay for can increase satisfaction. This project seeks to understand consumer preferences for information and product attributes.In order to achieve our research objectives, we will collectdata via consumersurveys, experimental auctions, and retail scanner data.Firms have retail scanner data, so researcher-firm data sharing agreements can be mutually beneficial. It is possible to perform actual "field experiments," which allow for exciting opportunities for the researcher to gain insights outside of the lab.The ultimate goal of this project is to better understand and quantify consumer demand, which drives the marketplace. Expectations for firm's ethical conduct, food quality, and anxieties over food risk are all increasing. At the same time, consumers want to make a difference with their purchases. This has resulted in an abundance of food standards, certifications, and labels with claims concerning socially responsible production characteristics, geographic origin, organic status, and other attributes, as firms try to position their products in the market for high-value foods.Subsequently, the USDA, food companies, and university researchers and extension specialists need to provide more technical assistance, development resources and programs to support producers and food manufacturers interested in developing products with these attributes. However, these programs need to focus on consumer behavior towards such labels and the need to better understand how consumer perceptions are influenced by various types of marketing information (including differential nutrition, food safety, implied economic implications to family farms, carbon footprint of different production systems). Better understanding of food labeling strategies offers significant benefits to other scientists involved in food manufacturing and processing, as well as researchers in the health science arena that examine the consumer health consequences of food and nutrient intake.?
Animal Health Component
75%
Research Effort Categories
Basic
25%
Applied
75%
Developmental
0%
Classification

Knowledge Area (KA)Subject of Investigation (SOI)Field of Science (FOS)Percent
6031199301075%
6071199301025%
Knowledge Area
603 - Market Economics; 607 - Consumer Economics;

Subject Of Investigation
1199 - Deciduous and small fruits, general/other;

Field Of Science
3010 - Economics;
Goals / Objectives
Develop demand and market valuation models for the produce sector that can be used to evaluate effects of increasingly complex product differentiation schemes (organic, enhanced health claims, biodynamic), trade, commodity marketing programs, labeling programs (local, food miles, Fair Trade), traceability systems, and food safety events in the U.S. produce markets. Analyze the relative benefits and costs, to producers and consumers, of government and industry-led marketing and policy programs (certifications, Country of origin labeling, farmers markets, California/Arizona Leafy Greens Marketing Agreements) using both theoretical approaches and empirical evidence from multi-state applied research projects. Assess the changing coordination and supply chain management strategies being implemented in the fruit and vegetable sector and identify strategic organizational and marketing implications for a set of firms that are diverse in terms of commodity, marketing approach and size of operation (including small and mid size farms).
Project Methods
The methods we will use include both non-market and market valuation approaches. Non-market valuation approaches includes consumer choice experiments with contingent valuation and choice based conjoint analysis. We will also conduct economic experiments that include auctions and caninclude a sensory component. Market valuation can include the use of scanner data. We can use the hedonic price technique to estimate the effect of product quality attributes on the equilibrium price. Finally, we will estimate demand systems with both a product approach or a characteristics appraoch.

Progress 02/04/16 to 09/30/20

Outputs
Target Audience:Production/marketing/sales enterprises and consumers. Production enterprises include trade organizations, individual producers, packers, distributors, shippers, and retailers, with some attention to the regulatory agencies, certification organizations, and community organizations that support those producers. For example, fresh produce, potatoes, citrus, the wine industry. Projects in Hawaii, New Jersey, New York, Pennsylvania, Washington, and Colorado explored consumers' preferences for fresh produce, cider, and wine. The project studied labor supply issues in New York and Colorado, that indirectly affect marketing because of concerns about consistent harvest and post-harvest labor supplies. There was a focus on institutional buyer and consumer behavior, which was strengthened given the focus on direct marketing and local food systems. There was no direct government representation in the project, numerous states had cooperative agreements, grants, and projects with local, state, and federal agencies who are focusing on marketing, supply chain, and consumer issues: planning commissions, marketing divisions, economic development groups, state departments of agriculture, and NIFA, AMS, ERS, ARS, RD at the federal level. Because of those collaborations, government officials were commonly co-authors and reviewers of published research, and provide talking points or discussant comments at presentations given at conferences, including the Food Distribution Research Society, where S1067 commonly hold annual meetings. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided?One PhD student Azhar Uddin, was supervised by R. Karina Gallardo and funded by the project VitisGen2: Application of Next Generation Technologies to Accelerate Grapevine Cultivar Development. Azhar is using his work on this project for one chapter of his PhD dissertation. One PhD student Modhurima Amin was chaired by Jill J. McCluskey. The title of the PhD dissertation is Choices and Safety in the U.S. Retail Food Industry. Modhurima is now Assistant Professor at Texas Tech University. How have the results been disseminated to communities of interest?Results have been disseminated to grower audiences in six conference presentations, two in English and four in Spanish. Results have also been disseminated via six published publications in peer-review journals and one published extension publication. Also, results have been disseminated to professional organizations, via presentations at professional meetings, peer-reviewed articles, and books. What do you plan to do during the next reporting period to accomplish the goals?The plan is to keep building collaborations with S1067 members to apply for grant funding to continue investigating issues in specialty crop marketing.?

Impacts
What was accomplished under these goals? 1. Major activities completed: During Oct 2019-Sep 2020, WSU members authored 10 published, 2 submitted, and 2 in press refereed journal articles, 1 book chapter, and 1 published book, 6 extension/outreach industry presentations, and 4 extension bulletins. 2. Specific objectives met: Academic contributions have advanced the assessment of the implications for consumers and producers regarding domestic and global shifts, and have contributed to improving producers, wholesalers, retailers, and consumers adaptation of these new dynamics. Associated extension and outreach outputs aim to contribute to informed decision making that would enhance the economic profitability for domestic fruit producers and marketers in Washington state. 3. Significant results achieved: One of the most impactful outcomes was an assessment of the willingness to pay price premiums by consumers for fruit quality characteristics of peaches and strawberries, organic beer; for producers and consumers. In addition, the optimal fees and royalties for newly introduced apple cultivars were quantified. Moreover, the understanding of the collective reputation in online platforms and private quality standards was advanced, along with the understanding of consumers and firms' response to nutrition shelf labels. 4. Key outcomes: Demand and market valuation model outcomes developed under this project are aimed to guide producers in improving production and marketing strategies. Advances have most notably focused on fresh fruit varieties with the greatest potential for commercial success and product labels that better inform the public.

Publications

  • Type: Journal Articles Status: Published Year Published: 2020 Citation: Li, Z., R.K. Gallardo, V. McCracken, C. Yue, K. Gasic, G. Reighard, and J. McFerson. 2020. United States Southeastern Peach Growers Preferences for Fruit Size and External Color Versus Resistance to Brown Rot Disease. HortTechnology, 30(5):576-584. https://doi.org/10.21273/HORTTECH04667-20
  • Type: Journal Articles Status: Published Year Published: 2020 Citation: Wannemuehler, S., C. Yue, W. Hoashi-Erhardt, R.K. Gallardo, and V. McCracken. 2020. Cost-Effectiveness Analysis of a Strawberry Breeding Program Incorporating DNA-Informed Technology. HortTechnology, 30(3): 365-371. DOI: https://doi.org/10.21273/HORTTECH04519-19.
  • Type: Journal Articles Status: Published Year Published: 2020 Citation: Wannemuehler, S., C. Yue, W. Shane, R.K. Gallardo, and V. McCracken. 2020. Estimated Implementation Costs in a Peach Breeding Program. HortTechnology, 30(3):356-364. DOI: https://doi.org/10.21273/HORTTECH04499-19
  • Type: Journal Articles Status: Published Year Published: 2020 Citation: Li, Z., R.K. Gallardo, V. McCracken, C. Yue, V.Whitaker, and J. McFerson. 2020. Grower Willingness to Pay for Fruit Quality versus Disease Resistance and Welfare Implications: The Case of Florida Strawberry. Journal of Agricultural and Resource Economics,45(2):199-218. DOI: 10.22004/ag.econ.302450
  • Type: Journal Articles Status: Published Year Published: 2020 Citation: Akhundjanov, S.B., R.K. Gallardo, J.J. McCluskey, B.J. Rickard. 2020. Optimal Licensing of Plant Variety Patents: Benefiting both the Public University and the Industry. Economic Modelling, 86:88-100. DOI: https://doi.org/10.1016/j.econmod.2019.06.004
  • Type: Journal Articles Status: Published Year Published: 2019 Citation: Wannemuehler, S. D., J. Luby, C. Yue, D. S. Bedford, R.K. Gallardo, V. McCracken. 2019. A Cost-Benefit Analysis of DNA Informed Apple Breeding. HortScience, 54(11):1998-2004. DOI: https://doi.org/10.21273/HORTSCI14173-19
  • Type: Journal Articles Status: Published Year Published: 2020 Citation: Winfree, J.A. and J.J. McCluskey, 2020. Economic Implications of Protecting Regional Reputations. Journal of Agricultural and Food Industrial Organization DOI: 10.1515/jafio-2019-0051.
  • Type: Journal Articles Status: Published Year Published: 2019 Citation: : Winfree, J.A. and J.J. McCluskey, 2019. Collective Reputation in Online Platforms and Private Quality Standards. Journal of Agricultural and Food Industrial Organization https://doi.org/10.1515/jafio-2018-0014.
  • Type: Journal Articles Status: Published Year Published: 2020 Citation: Berning, J.P., H.H. Chouinard, K. Kiesel, J.J. McCluskey, and S.B. Villas-Boas, 2020. Consumer and Strategic Firm Response to Nutrition Shelf Labels. American Journal of Agricultural Economics 102(2): 458479. https://doi.org/10.1002/ajae.12002
  • Type: Journal Articles Status: Published Year Published: 2019 Citation: Waldrop, M.E., J.J. McCluskey, 2019. Does Information about Organic Status affect Consumer Sensory Liking and Willingness to Pay for Beer? Agribusiness 35(2): 149167. https://doi.org/10.1002/agr.21567
  • Type: Journal Articles Status: Published Year Published: 2019 Citation: Li, Z., R.K. Gallardo, V. McCracken, C. Yue, W. Hoashi-Erhardt, L. DeVetter. 2019. Supporting Successful Transition to the Fresh Market: Research and Extension Needs of Pacific Northwest Strawberry Growers. HortTechnology, 29(5): 649-658. https://doi.org/10.21273/HORTTECH04389-19
  • Type: Journal Articles Status: Accepted Year Published: 2021 Citation: Basu, R. and R.K. Gallardo. Economic Issues Related to Long-Term Investment in Tree Fruits. Choices.
  • Type: Journal Articles Status: Accepted Year Published: 2020 Citation: Grant, K. R., R.K. Gallardo, and J.J. McCluskey. Factors Influencing Consumers Expected Food Waste. Journal of Food Distribution Research.
  • Type: Other Status: Published Year Published: 2020 Citation: Lusk, J.L. and J.J. McCluskey, in press 2020. Consumer behavior during the pandemic. CAST.
  • Type: Other Status: Published Year Published: 2020 Citation: McCluskey, J.J. 2020. Innovations for Supporting Contracting in Supply Chains, in Innovations in the Food System: Exploring the Future of Food, National Academies Press.
  • Type: Book Chapters Status: Published Year Published: 2019 Citation: McCluskey, J.J., M.P. Squicciarini, and J. Swinnen, 2019. Information, Communication and Agricultural and Food Policies in an Age of Commercial Mass and Social Media, Global Challenges for Future Food & Agricultural Policies, T. Josling and D. Blandford, eds., Hackensack, NJ: World Scientific, pp. 351-368.
  • Type: Books Status: Published Year Published: 2020 Citation: Huffman, W.E. and J.J. McCluskey, 2020. New Technology and Conflicting Information: Assessing Consumers Willingness to Pay for New Foods. Hackensack, NJ: World Scientific Publishing.


Progress 10/01/18 to 09/30/19

Outputs
Target Audience:My target audience are agricultural industries, other researchers, and policymakers. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided?A Ph.D. student was trained and graduated in completing this work. How have the results been disseminated to communities of interest?I gave presentations, published journal articles, and spoke with industry and government staff. What do you plan to do during the next reporting period to accomplish the goals?I am working on many projects, including understanding how eating characteristics affect the apple market.

Impacts
What was accomplished under these goals? I evaluated the impact of quality standards, reputation, and organic status on a variety of specialty crops.

Publications

  • Type: Journal Articles Status: Awaiting Publication Year Published: 2020 Citation: Winfree, J.A. and J.J. McCluskey, in press. Economic Implications of Protecting Regional Reputations, Journal of Agricultural and Food Industrial Organization.
  • Type: Journal Articles Status: Published Year Published: 2019 Citation: Winfree, J.A. and J.J. McCluskey, 2019. Collective Reputation in Online Platforms and Private Quality Standards, J. of Ag. & Food Industrial Org. https://doi.org/10.1515/jafio-2018-0014.
  • Type: Journal Articles Status: Published Year Published: 2019 Citation: Waldrop, M.E., J.J. McCluskey, 2019. Does Information about Organic Status affect Consumer Sensory Liking and Willingness to Pay for Beer? Agribusiness 35(2): 149167.


Progress 10/01/17 to 09/30/18

Outputs
Target Audience:I worked on estimating how reputations for quality affects prices, how different certifications affect prices, and how new varieties of fruit impacts markets. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided?I trained a doctoral student who graduated in 2018. How have the results been disseminated to communities of interest?I published journal articles, book chapter, and made presentations. What do you plan to do during the next reporting period to accomplish the goals?I am working on new pricing models.

Impacts
What was accomplished under these goals? I developed and estimated models that value specialty crops.

Publications

  • Type: Journal Articles Status: Published Year Published: 2018 Citation: Chen, K.-J. and J.J. McCluskey, 2018. Impacts of Expert Information on Prices for an Experience Good across Product Quality Segments: Tasting Notes and Wine Prices, J. of Ag. & Resource Econ. 43(3): 388-402.
  • Type: Journal Articles Status: Published Year Published: 2018 Citation: Li, T., J.J. McCluskey, and K. Messer, 2018. Ignorance Is Bliss? Experimental Evidence on Wine Produced from Grapes Irrigated with Recycled Water, Ecological Econ. 153: 100-110.
  • Type: Journal Articles Status: Published Year Published: 2018 Citation: Gabrielyan, G., T.L. Marsh, C.F. Ross and J.J. McCluskey, 2018. Hoppiness and Happiness: The Impact of Hop Quality on Willingness to Pay for Beer, J. of Wine Economics 13(2): 160-181.
  • Type: Journal Articles Status: Published Year Published: 2018 Citation: Waldrop, M.E. and J.J. McCluskey, 2018. Does Information about Organic Status Affect Consumer Sensory Liking and Willingness to Pay for Beer? Agribusiness 1-9.
  • Type: Book Chapters Status: Published Year Published: 2018 Citation: Delmond, A.R., J.J. McCluskey, and J.A. Winfree. 2018. Product Quality and Reputation in Food and Agriculture. In G. Cramer, K.P. Paudel, and A. Schmitz, eds., Routledge Handbook of Ag. Econ. Abingdon, UK: Routledge, pp. 96-107.


Progress 10/01/16 to 09/30/17

Outputs
Target Audience:Karina Gallardo published in both academic and extension outlets. She made many presentations to industry and other groups, including theCherry Institute, Eastern Washington Ag Expo TRAC, Wilbur Ellis Grower Meeting,WSDA Farmworker Education Program,and Washington State Horticultural Association. Jill McCluskey was interviewed by and her research was featured in Good Fruit Grower magazine. She published in academic outlets and one extension publication. She made many academic presentations, including invited international keynotes. Changes/Problems: Nothing Reported What opportunities for training and professional development has the project provided?Jill McCluskey trained a Ph.D. student to graduation Megan Waldrop. Her dissertation wasEconomics of Organic, and Sustainability Products. How have the results been disseminated to communities of interest?The results have been disseminated through academic conferences, extension presentations, industry meetings, journal articles,book chapters, reports, and extension publications. What do you plan to do during the next reporting period to accomplish the goals?Jill McCluskey and Karina Gallardo are working on online food markets and food waste. They are also working on the commercialization of new fruit varieties. McCluskey is working on new empirical techniques for projecting quantities in fruits and vegetables.

Impacts
What was accomplished under these goals? Jill McCluskey (Washington State University) reported working on (i) two new cooperative agreements on advancing demand for vegetables, in cooperation with ERS-USDA Suzanne Thornsbury, (ii) a project centered on organic food access she is working with IRI dataset via NORC, (iii) a project focusing on the use of social media, (iv) food safety and issues dealing with income inequality, (v) reputation of wine markets, (vi) risk and consumer acceptance of new food technologies, (vii) commercialization of new apple varieties with S-1067 members Bradley Rickard and Karina Gallardo, (viii) working with S-1067 members Karina Gallardo on food waste and refrigerated ready to eat meals. She announced that she joined the Board on National Agricultural Resources of the National Academy of Sciences. Karina Gallardo (Washington State University) os working on (i) a project on refrigerated and sterilized ready to eat meals, investigating consumer's acceptance of reduced food waste, cleaner labels and new technologies, collaborating with S-1067 member Jill McCluskey. (ii) She is working on the RosBREED project analyzing grower's preferences for trade-offs between fruit quality and plant disease resistance, focusing on peach and strawberry growers, collaborating with S-1067 member Vicki McCracken - WSU. (iii) She is evaluating the economic feasibility of a hand held shaking device to improve the efficiency of fresh market blueberry picking. (iv) She is part of a planning grant evaluating at a national scale research priorities for blueberry and cranberry growers. (v) She is analyzing the impacts of an increase in quarantine areas of apple maggot on the apple growers' profitability. (vi) She is investigating the effects of the 50% tariffs imposed by India on apples imported from the U.S. (vii) She is studying consumer preferencse for sliced pears as an alternative for increasing the shelf life of fresh pears in retail. (viii) She will initiate work on analyzing preferences for fruit quality and plant traits for wine and table grapes in collaboration with S-1067 member Bradley Rickard. She extended an invitation to submit track proposals to the Specialty Crops Economics and Latin American Section of AAEA. She extended an invitation to submit manuscripts to the Journal of Food Distribution Research, which she edits.

Publications

  • Type: Journal Articles Status: Published Year Published: 2016 Citation: Brady, M.P, R. K. Gallardo, and S. Badruddozza. 2016. Regional Equilibrium Wage Rate for Hired Farm Workers in the Tree Fruit Industry. Western Economics Forum, 15(1): 20-31.
  • Type: Journal Articles Status: Published Year Published: 2017 Citation: Choi, J.W, C. Yue, J. Luby, S. Zhao, R.K. Gallardo, V. McCracken, and J. McFerson. 2017 Estimating Strawberry Attributes Market Equilibrium Values. HortScience, 52: 742-748.
  • Type: Journal Articles Status: Published Year Published: 2017 Citation: Yue, C., S. Zhao, R.K. Gallardo, V. McCracken, J.L. Luby, J.McFerson. 2017. U.S. Growers Willingness to Pay for Improvement in Rosaceous Fruit Traits. Agricultural and Resource Economics Review, Published online March 2017.
  • Type: Journal Articles Status: Published Year Published: 2017 Citation: Zhao, S., C. Yue, J. Luby, R.K. Gallardo, V. McCracken, J. McFerson, D. Layne. 2017. U.S. Peach Producer Preferences and Willingness to Pay for Fruit Attributes. HortScience, 52: 116-121.
  • Type: Book Chapters Status: Published Year Published: 2018 Citation: Akhundjanov, S.B., R.K. Gallardo, J.J. McCluskey, and B.J. Rickard. 2018. Commercialization Mechanisms for New Plant Varieties. pp. 371382 in N. Kalaitzandonakes et al. (eds.), From Agrisceince to Agribusiness, Innovation, Technology, and Knowledge Management. Springer International Publishing.
  • Type: Book Chapters Status: Published Year Published: 2018 Citation: Galinato, S.P. and R.K. Gallardo. Cost Analysis for Vegetable Grafting In Grafting Manual: How to Produce Grafted Vegetable Plants. C. Kubota, C. Miles, and X. Zhao, eds.
  • Type: Book Chapters Status: Published Year Published: 2017 Citation: Gallardo, R.K. and D. Zilberman. The Economics of Perennial Crops Production Automation, in Automation in Tree Fruit Production. Ed. Qin Zhang. CABI Publishing.
  • Type: Journal Articles Status: Published Year Published: 2017 Citation: ? Huffman, W.E. and J.J. McCluskey, 2017. Using Stated Preference Techniques and Experimental Auction Methods: A Review of Advantages and Disadvantages for Each Method in Examining Consumer Preferences for New Technology, International Review of Environmental and Resource Economics 10(3-4): 269-297.
  • Type: Journal Articles Status: Published Year Published: 2017 Citation: Huffman, W.E. and J.J. McCluskey, 2017. Food Labels, Information, and Trade in GMOs, Journal of Agricultural and Food Industrial Organization 15(1) doi:10.1515/jafio-2016-0038.
  • Type: Journal Articles Status: Published Year Published: 2018 Citation: Lusk, J.L. and J.J. McCluskey, 2018. Understanding the Impacts of Food Consumer Choice and Food Policy Outcomes, Applied Economic Perspectives and Policy 40(1):5-21
  • Type: Journal Articles Status: Published Year Published: 2017 Citation: Waldrop, M., J.J. McCluskey, and R.C. Mittelhammer, 2017. Products with Multiple Certifications: Insights from the U.S. Wine Market, European Review of Agricultural Economics 44 (4): 658682.
  • Type: Journal Articles Status: Published Year Published: 2017 Citation: Winfree, J.A. and J.J. McCluskey, 2017. The Economics of GM Labeling and Implications for Trade, Journal of Agricultural and Food Industrial Organization 15(1). doi:10.1515/jafio-2016-0017
  • Type: Books Status: Published Year Published: 2017 Citation: McCluskey, J.J. and J.A. Winfree, eds., 2017. The Economics of Reputation. Edward Elgar Publishing: Northampton, MA.
  • Type: Book Chapters Status: Awaiting Publication Year Published: 2018 Citation: Delmond, A.R., J.J. McCluskey, and J.A. Winfree. In press. Product Quality and Reputation in Food and Agriculture. In G. Cramer, K.P. Paudel, and A. Schmitz, eds., Routledge Handbook of Agricultural Economics. Abingdon, UK: Routledge.
  • Type: Book Chapters Status: Published Year Published: 2017 Citation: McCluskey, J.J., M.P. Squicciarini, and J. Swinnen, 2017. Information, Communication and Agricultural and Food Policies in an Age of Commercial Mass and Social Media, Handbook of International Food and Agricultural Policies, D. Blandford, ed., Oxford Univ. Press.
  • Type: Book Chapters Status: Published Year Published: 2017 Citation: Gallardo, R.K. and H. Garming. The Economics of Apple Production. In Achieving Sustainable Cultivation of Apples. Ed. Kate Evans. Burleigh Dodds Science Publishing.


Progress 02/04/16 to 09/30/16

Outputs
Target Audience:The audience are industry participants and policy makers in specialty crops and food systems. Changes/Problems:We had no major problems or changes. What opportunities for training and professional development has the project provided?Doctoral students were trained. How have the results been disseminated to communities of interest?Journal articles and extension bulletins were published. Presentations were made to industry, government, and academic audiences. What do you plan to do during the next reporting period to accomplish the goals? Nothing Reported

Impacts
What was accomplished under these goals? Gallardo's main accomplishments include getting to know fruit grower and market intermediaries' (shippers, packers, marketers) preferences for fruit quality. McCluskey also worked in this area. This information is important because it is growers and intermediaries who make the decision to grow, pack, store, and market a new variety of fruit. In most cases, we found that growers' and intermediaries preferences are aligned with consumers' preferences. Fruit growers and intermediaries understand the importance of consumers' preferences for the market success of the fruit produced and the economic sustainability of their business. McCluskey is supervising a doctoral student who is estimating demand for organic and sustainable wines. McCracken and Gallardo are studying consumer demand for apples and other tree fruits. Love is studying market structure issues.

Publications

  • Type: Journal Articles Status: Accepted Year Published: 2016 Citation: Winfree, J.A. and J.J. McCluskey, in press. The Economics of GM Labeling and Implications for Trade, Journal of Agricultural and Food Industrial Organization.
  • Type: Journal Articles Status: Accepted Year Published: 2016 Citation: Huffman, W.A. and J.J. McCluskey, accepted. Food Labels, Information, and Trade in GMOs, Journal of Agricultural and Food Industrial Organization.
  • Type: Journal Articles Status: Accepted Year Published: 2016 Citation: Huffman, W.A. and J.J. McCluskey, accepted. Using Stated Preference Techniques and Experimental Auction Methods: A Review of Advantages and Disadvantages for Each Method in Examining Consumer Preferences for New Technology, the International Review of Environmental and Resource Economics.
  • Type: Journal Articles Status: Published Year Published: 2016 Citation: McCluskey, J.J., N. Kalaitzandonakes, J.F.M. Swinnen, 2016. News Media Coverage and Public Perceptions: Insights from New Food Technologies. Annual Rev. of Resource Econ. 8(1): 467-486.
  • Type: Journal Articles Status: Accepted Year Published: 2016 Citation: McCluskey, J.J., M.P. Squicciarini, and J. Swinnen, in press. Information, Communication and Agricultural and Food Policies in an Age of Commercial Mass and Social Media, Handbook of International Food and Agricultural Policies, D. Blandford, ed., Oxford University Press.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2016 Citation: Waldrop, M. and J.J. McCluskey, Impact of Organic, Sustainable, and Salmon-Safe Wine-Making Practices on Wine Prices, AAEA Annual Meeting, Boston, July 31-August 2.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2016 Citation: Gallardo, R.K, J.J. McCluskey, B.J. Rickard, and S. Akhundjanov, Assessing Innovator and Adopter Profit Potential under Different New Plant Variety Commercialization Strategies, AAEA Annual Meeting, Boston, July 31-August 2.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2016 Citation: McCluskey, J.J. Changing Food Demand and Consumer Preferences: Opportunities and Challenges, Australian Agricultural and Resource Economics Society meetings, Canberra, Australia, February 2-5.
  • Type: Conference Papers and Presentations Status: Published Year Published: 2016 Citation: Gallardo, R.K., C. Yue, V. McCracken, J. Luby, J. McFerson. Are WTP estimates for Fruit Quality Similar between Producers and Consumers? Results of a Choice Experiment on Five Rosaceous Fruit Crops. Annual Meetings of the Agricultural and Applied Economics Association. Boston, MA. July 31-August 2, 2016.
  • Type: Journal Articles Status: Published Year Published: 2016 Citation: Gallardo, R.K., J.F. Brunner, S. Castagnoli. 2016. Capturing the Economic Value of Biological Control in Western Tree Fruit. Biological Control. http://www.sciencedirect.com/science/article/pii/S1049964416300846
  • Type: Journal Articles Status: Published Year Published: 2016 Citation: Gallardo, R.K. and D. Zilberman. 2016. The Economic Feasibility of Adopting Mechanical Harvesters by the Blueberry Industry. HortTechnology 26: 299-308.
  • Type: Journal Articles Status: Published Year Published: 2016 Citation: Jones, V., N. Mills, J. Brunner, D. Horton, E. Beers, T. Unruh, P. Shearer, J. Goldberger, E. Milickzy, S. Steffan, K. Amarasekare, U. Chambers, A. Gadino, R.K. Gallardo, and W. Jones. 2016. From Planning to Execution to the Future: An Overview of a Concerted Effort to Enhance Biological Control in Apple, Pear and Walnut Orchards in the Western U.S. Biological Control. Biological Control http://www.sciencedirect.com/science/article/pii/S1049964416300421
  • Type: Journal Articles Status: Accepted Year Published: 2016 Citation: Wang, J., C. Yue, R.K. Gallardo, V. McCracken, J. Luby, and J. McFerson. In press. What Consumers are Looking for in Strawberries: Implications from Market Segmentation Analysis. Agribusiness: an International Journal.
  • Type: Journal Articles Status: Accepted Year Published: 2016 Citation: Zheng, X., C. Yue, R.K. Gallardo, V. McCracken, J. Luby, and J. McFerson. 2016. What Attributes Are Consumers Looking for in Sweet Cherries? Evidence from Choice Experiments. Agricultural and Resource Economics Review, 45(1):124-142.
  • Type: Other Status: Published Year Published: 2016 Citation: Galinato, S. and R.K. Gallardo. 2015 Cost Estimates of Establishing, Producing and Packing Sweetheart Sweet Cherries in Washington" TB34E, October 2016.
  • Type: Other Status: Published Year Published: 2016 Citation: Galinato, S. and R.K. Gallardo. 2015 Cost Estimates of Establishing, Producing and Packing Fuji Apples in Washington" TB29E, September 2016.
  • Type: Other Status: Published Year Published: 2016 Citation: Galinato, S. and R.K. Gallardo. 2015 Cost Estimates of Establishing, Producing and Packing Bing Sweet Cherries in Washington." Washington State University Extension Factsheet. TB22E, July 2016.
  • Type: Other Status: Published Year Published: 2016 Citation: Galinato, S., R.K. Gallardo, Y. Hong. 2014 Cost Estimates of Establishing, Producing and Packing Gala Apples in Washington." Washington State University Extension Factsheet. TB18E, July 2016.
  • Type: Other Status: Published Year Published: 2016 Citation: Galinato, S., R.K. Gallardo, Y. Hong. 2014 Cost Estimates of Establishing, Producing and Packing Organic Gala Apples in Washington." Washington State University Extension Factsheet. TB19E, June 2016.
  • Type: Other Status: Published Year Published: 2016 Citation: Galinato, S., R.K. Gallardo, Y. Hong. 2014 Cost Estimates of Establishing, Producing and Packing Organic Red Delicious Apples in Washington." Washington State University Extension Factsheet. TB12E, June 2016.
  • Type: Other Status: Published Year Published: 2016 Citation: Gallardo, R. K., and S. Galinato. 2014 Cost Estimates of Establishing, Producing, and Packing Red Delicious Apples in Washington. Washington State University Extension Factsheet. TB07E, May 2016.
  • Type: Other Status: Published Year Published: 2016 Citation: Mandal, B., M. Brady, R. K. Gallardo. Reactions to the Employer Mandate in Washington States Labor-Intensive Agriculture Industry.  TB33E, September 2016.