Performing Department
AGNR-Veterinary Medicine Progr
Non Technical Summary
Avian influenza (AI) affects various species of poultry and outbreaks caused by the H5 and H7 strains have resulted in severe economic losses to the poultry industry worldwide. In 1983, an outbreak of highly pathogenic H5N2 in the Mid-Atlantic region of the U.S. cost the federal government over 62 million dollars to eradicate and producers lost nearly 200 million dollars. Thirty-two years later, the U.S. is facing its worst outbreak of AI with 223 infected poultry premises in 15 states as of June 17, 2015. More than 48 million birds have been lost due to infection caused mainly by a deadly mixed-origin H5N2 strain of highly pathogenic avian influenza (HPAI). While cases have not been reported on the East Coast, poultry growers and workers in major poultry production araes in the U.S. need to know how HPAI is transmitted so they can take the necessary measures to prevent it. To address these needs, we will develop, enhance, and disseminate practical, credible, science-based information on avian influenza prevention, preparedness, and response. We will do this by utilizing various methods such as traditional (seminars, workshops, fact sheets, etc.) as well as non-traditional (eXtension, web-based courses, webinars, two-minute biosecurity videos, social media e.g. Facebook, Twitter, Pinterest, YouTube, Vimeo, and Reddit, etc.) in order to prevent and control outbreaks of this economically devastating disease. These activities are in line with the objectives of this project which are very relevant to the goals of the Smith-Lever Special Needs Competitive Grants Program under the program area "Provide regional/national education and communications leadership".
Animal Health Component
100%
Research Effort Categories
Basic
(N/A)
Applied
(N/A)
Developmental
(N/A)
Goals / Objectives
The overall goal of this project is to enhance knowledge and understanding of novel avian influenza viruses, particularly HPAI H5N2, and promote biosecurity awareness and compliance among all individuals and groups involved in poultry production by developing and disseminating practical, credible, science-based information on avian influenza prevention and preparedness, particularly biosecurity measures that specifically target the potential modes of spread or routes of transmission of HPAI virus.ObjectivesThe specific objectives of this project are as follows:Enhance knowledge and understanding of novel avian influenza viruses, particularly HPAI H5N2, and promote biosecurity awareness and compliance by conducting biosecurity workshops and webinars for the poultry industry (commercial poultry personnel, growers, and backyard flock owners), animal health personnel, and Extension agents in the Delmarva Peninsula and in major poultry production centers throughout the U.S. (Pacific Northwest, Midwest, South, Mid-Atlantic, and Northeast).Enhance knowledge and understanding of novel avian influenza viruses, particularly HPAI H5N2, and promote biosecurity awareness and compliance by developing a series of short (2-minute) and full-length biosecurity videos demonstrating step-by-step biosecurity procedures for various sectors of the poultry industry (commercial poultry personnel, growers, and backyard flock owners). Make these videos available online through Cooperative Extension, poultry industry groups, federal and state departments of agriculture and animal health agencies as well as social media outlets such as Facebook, Twitter, Pinterest, YouTube, Vimeo, and Reddit.Enhance knowledge and understanding of novel avian influenza viruses, particularly HPAI H5N2, and promote biosecurity awareness and compliance by updating the EDEN Avian Influenza and eXtension Avian Influenza CoP content pages and Avian Influenza Facebook page to reflect current trends and knowledge on HPAI epidemiology and modes of transmission.Enhance knowledge and understanding of novel avian influenza viruses, particularly HPAI H5N2, and promote biosecurity awareness and compliance by updating the Avian Influenza biosecurity Moodle courses for emergency responders, backyard flock owners, and 4-H/youth groups, and make them available in Spanish, Korean, and Vietnamese.Enhance knowledge and understanding of novel avian influenza viruses, particularly HPAI H5N2, and promote biosecurity awareness and compliance by updating the Avian Influenza emergency response Quick Reference Guide, biosecurity fact sheets, brochures, leaflets, and signs and make them available in other languages spoken by poultry workers (Spanish, Korean, Mandarin, and Vietnamese).Assess impacts and continuously improve educational programs by conducting pre-event and post-event (follow-up) surveys and evaluation of educational programs and materials.Disseminate knowledge on traditional and innovative educational methods to prevent and control of novel avian influenza viruses, particularly HPAI H5N2 to a national and international audience by sharing lessons learned on the effectiveness and impact of our educational programs at annual professional (poultry veterinarians and poultry scientists) and Extension meetings. Publish the results of this project in peer-reviewed journals such as the Journal of Extension, Avian Diseases, Poultry Science, and the Journal of Applied Poultry Research.
Project Methods
Methods (per Specific Objective)Objective 1: Enhance knowledge and understanding of novel avian influenza viruses, particularly HPAI H5N2, and promote biosecurity awareness and compliance by conducting biosecurity workshops and webinars for the poultry industry (commercial poultry personnel, growers, and backyard flock owners), animal health personnel, and Extension agents in the Delmarva Peninsula and in major poultry production centers throughout the U.S. (Pacific Northwest, Midwest, South, Mid-Atlantic, and Northeast).We will conduct biosecurity workshops and webinars for the poultry industry (commercial poultry personnel, growers, and backyard flock owners), animal health personnel, and Extension specialists in order to enhance their understanding of avian influenza and promote biosecurity awareness and compliance. These workshops will focus on the discussion and development of appropriate and practical biosecurity measures based on the latest scientific information on the epidemiology (e.g. sources and modes of transmission) of novel HPAI H5 viruses. In collaboration with Cooperative Extension and departments of agriculture (through the State Veterinarian) in each state, we will hold six workshops per year at strategic locations (major poultry production areas) on the Delmarva Peninsula and in the Pacific Northwest, Midwest, South, Mid-Atlantic, and Northeast. Webinars on the latest information on HPAI virus and enhanced prevention and control methods (including better depopulation and disposal techniques based on lessons learned from previous AI outbreaks) will be conducted each year through EDEN on a quarterly basis and will involve experts from federal and state departments of agriculture and animal health agencies as well as from the poultry industry and academia.Objective 2: Enhance knowledge and understanding of novel avian influenza viruses, particularly HPAI H5N2, and promote biosecurity awareness and compliance by developing a series of short (2-minute) and full-length biosecurity videos demonstrating step-by-step biosecurity procedures for various sectors of the poultry industry (commercial poultry personnel, growers, and backyard flock owners). Make these videos available online through Cooperative Extension, poultry industry groups, federal and state departments of agriculture and animal health agencies as well as social media outlets such as Facebook, Twitter, Pinterest, YouTube, Vimeo, and Reddit.During the first year, we will produce four 2-minute videos (basic facts about avian influenza, biosecurity for commercial poultry growers, biosecurity for backyard poultry growers, and biosecurity for poultry servicemen and other essential personnel such as feed and chick delivery personnel). In addition, we will produce five biosecurity training modules on depopulation and carcass disposal options (video-narrated PowerPoint slides) for emergency response personnel.During the second year, we will produce four additional biosecurity videos (emergency response quick reference guide full-length video, AI outbreak investigation full-length video, biosecurity for 4-H youth and poultry exhibitors 2-minute video, and biosecurity for live bird market owners 2-minute video). We will seek input from poultry industry, Cooperative Extension, and federal and state departments of agriculture avian influenza and poultry biosecurity experts in developing these videos.We will hire a professional video production company (Capital Media Group) to produce these high-quality videos which will be presented in English with Spanish, Korean, Mandarin, and Vietnamese subtitles--languages spoken by many poultry workers. These videos will be made available online through Vimeo, YouTube, Pinterest, Reddit, the EDEN and eXtension websites, and on the Avian Influenza Facebook page.Objective 3: Enhance knowledge and understanding of novel avian influenza viruses, particularly HPAI H5N2, and promote biosecurity awareness and compliance by updating the EDEN Avian Influenza and eXtension Avian Influenza CoP content pages and Avian Influenza Facebook page to reflect current trends and knowledge on HPAI epidemiology and modes of transmission and spread.We will hire a research assistant to collect the latest scientific information on HPAI transmission and have this assistant update the EDEN Avian Influenza and eXtension Avian Influenza CoP content pages and Avian Influenza Facebook page as new information becomes available. We will promote these online resources to Extension agents, poultry industry personnel, federal and state departments of agriculture, and animal health officials, solicit their feedback, and encourage them to utilize these resources to conduct their own biosecurity educational programs to prevent and control avian influenza.Objective 4: Enhance knowledge and understanding of novel avian influenza viruses, particularly HPAI H5N2, and promote biosecurity awareness and compliance by updating the existing eXtension Avian Influenza biosecurity Moodle courses for emergency responders, backyard flock owners, and 4-H/youth groups and make them available in Spanish, Korean, Mandarin, and Vietnamese.We will instruct our research assistant to update our three existing eXtension Moodle courses on AI biosecurity (for emergency responders, backyard flock owners, and 4-H/youth groups). We will have these courses translated in Spanish, Korean, Mandarin, and Vietnamese in order to reach non-English speaking poultry workers. We will promote these online resources to Extension agents, poultry industry personnel, state departments of agriculture, and animal health officials.Objective 5: Enhance knowledge and understanding of novel avian influenza viruses, particularly HPAI H5N2, and promote biosecurity awareness and compliance by updating the Avian Influenza emergency response Quick Reference Guide, biosecurity fact sheets, brochures, leaflets, and signs and make them available in other languages spoken by poultry workers (Spanish, Korean, Mandarin, and Vietnamese).We will instruct our research assistant to update the Avian Influenza emergency response Quick Reference Guide, biosecurity fact sheets, brochures, leaflets, and signs. We will have these materials translated in Spanish, Korean, Mandarin, and Vietnamese in order to reach non-English speaking poultry workers. We will promote these materials to Extension agents, poultry industry personnel, federal and state departments of agriculture, and animal health officials. We will solicit their feedback and encourage them to utilize these resources to conduct their own AI biosecurity educational programs.Objective 6: Assess impacts and continuously improve and upgrade educational programs by conducting pre-event and post-event (follow-up) surveys and evaluation of educational programs and materials.Objective 7: Disseminate knowledge on traditional and innovative educational methods to prevent and control of novel avian influenza viruses, particularly HPAI H5N2, to a national and international audience by presenting lessons learned on the effectiveness and impact of our educational programs at annual professional (poultry veterinarians and poultry scientists) and Extension meetings. Publish the results of this project in peer-reviewed journals such as the Journal of Extension, Avian Diseases, Poultry Science, and the Journal of Applied Poultry Research.We will disseminate knowledge on traditional and innovative educational methods to prevent and control of novel avian influenza viruses, particularly HPAI H5N2, to a national and international audience by sharing lessons learned on the effectiveness and impact of our educational at annual professional and Extension meetings. We will also publish the results of our project in peer-reviewed journals such as the Journal of Extension, Avian Diseases, Poultry Science, and the Journal of Applied Poultry Research.