Progress 06/01/14 to 05/31/19
Outputs Target Audience:Academics, Researchers, Government Officials, Food Policy Makers, and Students Changes/Problems:
Nothing Reported
What opportunities for training and professional development has the project provided? This project contributed greatly to the PI's professinal development by providing him opportunities to present research and interact with scholars in his area, both domestically and internationally. The PI and gradudate studenton the project gathered experience collecting primary data both with US and international consumers.As part of this project, the PI organised methodsworkshops in the US and in China. Additionally, the PI was able to succesfully pursue opportunties to work with with leading researchers in the US and internationally who are working on issues related to the economics of food quality. How have the results been disseminated to communities of interest?Results form this project have been dissemianted via academic publications (see progress reports). Additionally, the PI and graduate student working on this project have presented findings at nationallyand internationally recognized conferences. What do you plan to do during the next reporting period to accomplish the goals?
Nothing Reported
Impacts What was accomplished under these goals?
The goal of this project is to improve the quality of products supplied to U.S. markets from domestic and international sources through investigating credence attributes such as food quality. This information is helpful toreduce food safety risks by bridging market asymmetries, suggest optimal food safety policy, and ultimately ensure a safe food supply for all consumers.The project wascomprised of domestic and (select) foreign consumer and producer studies to evaluate preferences and behavior regarding food quality and production practices. In particular, this project:estimated consumer willingness to pay for important food quality information attributes;assessed market potential for Michigan and US products in overseas markets; andmade contributions to thechoice experiment and experimental economics literature.
Publications
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Progress 10/01/17 to 09/30/18
Outputs Target Audience:
Nothing Reported
Changes/Problems:
Nothing Reported
What opportunities for training and professional development has the project provided?
Nothing Reported
How have the results been disseminated to communities of interest?Academic publications, expert testimony to Congress What do you plan to do during the next reporting period to accomplish the goals?Will focus on advancing the following research studies: Chinese consumer demand for Midwestern beef and preferences for enhacned digital traceability. Michigan consumer preferences for animal welfare and use of biotechnology in animal agriculture. Also preparing and submitting a project proposal entitled: "A New Paradigm for Developing Effective Management Strategies for Infectious Wildlife Diseases"
Impacts What was accomplished under these goals?
Developed and submitted a proposal entitled "Increasing Chinese Market Access for Small and Medium-Sized Holstein Beef Producers in the Great Lakes Region". Currenty designign a study focused on Chinese consumer demand for Midwestern beef and preferences for enhacned digital traceability. Obtained funding to develop a research study on Michigan consumer preferences for animal welfare and use of biotechnology in animal agriculture.
Publications
- Type:
Other
Status:
Published
Year Published:
2018
Citation:
Ortega, D.L. (2018). Testimony before the U.S. China Economic Security Review Commission: Hearing on Chinas Agricultural Policies: Trade, Investment, Safety, and Innovation. April 26, 2018. Available at: https://www.uscc.gov/sites/default/files/Ortega%20Testimony%204-13-18.pdf.
- Type:
Journal Articles
Status:
Published
Year Published:
2018
Citation:
Ortega, D. L., Shupp, R. S., Nayga Jr, R. M., & Lusk, J. L. (2018). Mitigating overbidding behavior in agribusiness and food marketing research: Results from induced value hybrid auction experiments. Agribusiness.
- Type:
Journal Articles
Status:
Published
Year Published:
2018
Citation:
Lai, J., Wang, H. H., Ortega, D. L., & Widmar, N. J. O. (2018). Factoring Chinese consumers risk perceptions into their willingness to pay for pork safety, environmental stewardship, and animal welfare. Food Control, 85, 423-431.
- Type:
Journal Articles
Status:
Accepted
Year Published:
2018
Citation:
Caputo, V., Scarpa, R., Nayga, R. M., & Ortega, D. L. (2018). Are preferences for food quality attributes really normally distributed? An analysis using flexible mixing distributions. Journal of Choice Modelling, 28, 10-27.
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Progress 10/01/16 to 09/30/17
Outputs Target Audience:Academics, Industry representatives and their supporting organizations Changes/Problems:
Nothing Reported
What opportunities for training and professional development has the project provided?Two graduate students have been trained in quantitative marketing and consumer preference elicitation methods. They have also gained experience presenting their results to academic and non-academic audiences. How have the results been disseminated to communities of interest?Results have been presented at academic conferences and also at meetings with industry representatives. Findings have also been disseminated through published journal articles. What do you plan to do during the next reporting period to accomplish the goals?I will continueworking on the above-mentioned research projects and on disseminating research findings.
Impacts What was accomplished under these goals?
Several studies have been conducted to assess emerging market opportunities for US (and other foreign)products in China. Additionally, a domestic study is currenlty on-going to assess consumer WTP for farm animal welfare practices in Michigan.
Publications
- Type:
Journal Articles
Status:
Published
Year Published:
2017
Citation:
Colella, F., & Ortega, D. L. (2017). Where's the beef? Retail channel choice and beef preferences in Argentina. Meat Science, 133, 86-94.
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Progress 10/01/15 to 09/30/16
Outputs Target Audience:
Nothing Reported
Changes/Problems:
Nothing Reported
What opportunities for training and professional development has the project provided?
Nothing Reported
How have the results been disseminated to communities of interest?Academic publications What do you plan to do during the next reporting period to accomplish the goals? Will continue working on the above-mentioned research projects and on disseminating research findings
Impacts What was accomplished under these goals?
Collected data froma field experiment to assessconsumer WTP for animal welfare information in Michigan; analysis is on-going. Currently working on a project that estimates internetdemand for US pork in China.
Publications
- Type:
Journal Articles
Status:
Accepted
Year Published:
2016
Citation:
Ortega, D. L., Hong, S. J., Wang, H. H., & Wu, L. (2016). Emerging markets for imported beef in China: Results from a consumer choice experiment in Beijing. Meat Science, 121, 317-323.
- Type:
Journal Articles
Status:
Accepted
Year Published:
2015
Citation:
Ortega, D. L., Wang, H. H., Wu, L., & Hong, S. J. (2015). Retail channel and consumer demand for food quality in China. China Economic Review, 36, 359-366.
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Progress 10/01/14 to 09/30/15
Outputs Target Audience:Academic researchers Changes/Problems:
Nothing Reported
What opportunities for training and professional development has the project provided?Attendedan experimental auctions workshop trainning in July 2015. How have the results been disseminated to communities of interest?Academic journal publications What do you plan to do during the next reporting period to accomplish the goals?Will continue working on the above-mentioned research projects and on disseminating research findings.
Impacts What was accomplished under these goals?
Completed write up of a study to estimate U.S. consumers' willingness-to-pay (WTP) for select food quality attributes embedded in imported aquaculture products (supporting objective 1). Implemented a study to assess foreign consumers' demand for food quality and retail channel preference (supporting objetibve 2 and 5). Implemented a study to assess the market potential for US pork products in China (supporting objective 3 and 5). Completed write up of astudy that assessedforeign producers' willingness-to-adopt (WTA) good agricultural practices (supporting objective 4).
Publications
- Type:
Journal Articles
Status:
Published
Year Published:
2014
Citation:
Ortega, D.L., H. Holly Wang, Wu Laping and Nicole J. Olynk Widmar, 2014. Chinese Producer Behavior: Aquaculture Farmers in Southern China. China Economic Review, 28: 17-24.
- Type:
Journal Articles
Status:
Published
Year Published:
2014
Citation:
Ortega, D.L., H. Holly Wang, and Nicole J. Olynk Widmar, 2014. Aquaculture Imports from Asia: An Analysis of U.S. Consumer Demand for Select Food Quality Attributes. Agricultural Economics, 45(5): 625-634.
- Type:
Journal Articles
Status:
Accepted
Year Published:
2014
Citation:
Olynk Widmar, N., D.L. Ortega, 2014. Comparing Consumer Preferences for Livestock Production Process Attributes Across Products, Species, and Modeling Methods. Journal of Agricultural and Applied Economics, 46(3): 375-391.
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Progress 06/01/14 to 09/30/14
Outputs Target Audience:
Nothing Reported
Changes/Problems:
Nothing Reported
What opportunities for training and professional development has the project provided?
Nothing Reported
How have the results been disseminated to communities of interest?
Nothing Reported
What do you plan to do during the next reporting period to accomplish the goals? Will continue working on the above-mentioned research projects and on disseminating research findings
Impacts What was accomplished under these goals?
Currently working on a research study estimating US consumer demand for important food quality informaiton attributes embedded in imported food products Currently working on a research study assesing Chinese consumer willingness to pay for food quality attributes Currently working on a research study assesing emerging demand for Midwestern pork in China
Publications
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