Progress 10/01/07 to 09/30/12
Outputs
OUTPUTS: Through a combination of national surveys, qualitative interviews, and media content analysis, researchers at the Rutgers Food Policy Institute addressed many of the objectives of this multi-state project on biosecurity communication. We completed a study concerning how consumers respond to food recalls, as well as a white paper on how government and industry communicators can better respond to public needs for information during outbreaks of foodborne illness or food recalls. A final survey was conducted, which was utilized an experimental design to test features of communication about intentional and unintentional food contamination. PARTICIPANTS: Nothing significant to report during this reporting period. TARGET AUDIENCES: Nothing significant to report during this reporting period. PROJECT MODIFICATIONS: Nothing significant to report during this reporting period.
Impacts
The research from this project has had an impact on the field of communicating with the American public about food contamination. By providing practical guidance about the communication process, as well as best practices regarding the content of food contamination risk messages, this research program has filled an important gap. For example, the Partnership for Food Safety Education developed a new awareness campaign that is based in part on the research conducted as a part of this grant. We anticipate that the impact of this research will extend well into the future.
Publications
- Boisvert, Richard N., Kay, David L. and Turvey, Calum G., (October 7, 2010). Disasters, FMD and Food Security: Macroeconomic Responses to Large Scale Disruptions of U.S. Food Production Available at SSRN: http://ssrn.com/abstract=1689092.
- Hallman, W. K. & Cuite, C. L. (2010). Food Recalls and the American Public: Improving Communications. (Publication number RR-0310-020). New Brunswick, New Jersey: Rutgers, The State University of New Jersey, Food Policy Institute.
- Nucci, M. L., Cuite, C. L., & Hallman, W. K. (2009). When good food goes bad: Television network news and the spinach outbreak of 2006. Science Communication, 31(2), 238-265
- Onyango, B, Hooker, N.H., Hallman, W.K. & Cuite C.L. (2010). Americans' Perceptions of Food Safety: A Comparative Study of Fresh Produce, Beef and Poultry Products. Journal of Food Distribution Research, XLI, 3, 1 - 13.
- Onyango, B. Rimal, A., Milijkovic, D., & Hallman, W. (2009). Food safety perceptions as a tool for market segmentation: The U.S. poultry meat market. Journal of Food Distribution Research, 40(3):79-90.
- Schefske, S., Bellows, A., Byrd-Bredbenner, C., Cuite, C., Rapport, H., Vivar, T., and Hallman, W. (2010) Nutrient Analysis of Varying Socioeconomic Status Home Food Environments in New Jersey. Appetite, 54: 384-349.
- Turvey, C. G., Onyango, B., Cuite, C. L., & Hallman, W. K. (2010). Risk, fear, bird flu, and terrorists: A study of risk perceptions and economics. Journal of Socio-Economics, 39(1), 1-10.
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Progress 01/01/11 to 12/31/11
Outputs
OUTPUTS: The project investigators continued to conduct analyses regarding public perceptions of food contamination and food recalls. Results of our investigations were disseminated to stakeholders in academia, industry, and government: Hallman, W. K. (May 24, 2011). Public perceptions of chemical contamination of food. Invited presentation to the International Food Information Council (IFIC) 2011 Science Communications Summit - Chemical Contaminants in Food: Their Impact on Human Disease, Public Perception and Your Bottom Line, International Food Information Council, National Harbor, Maryland. Hallman, W. K. (April 28, 2011). Motivating Consumers to Respond Appropriately to Food Recalls. Invited presentation to the Joint Institute for Food Safety and Applied Nutrition (JIFSAN) Advisory Council 2011 Spring Symposium. Greenbelt, Maryland. Hallman, W. K. (April 7, 2011). Public perceptions of chemicals in food. Invited presentation to the Expert Risk Communication Roundtable: Consumer Perceptions about Chemical Risks from Food, International Food Information Council, Washington, D.C. PARTICIPANTS: Dr. Cara Cuite (Rutgers) served as the program coordinator. Dr. Benjamin Onyango (Missouri State University), Dr. Neal Hooker (St. Josephs University) and Dr. Ibrahim Mohammed are co-authors on our paper reporting an analysis of data concerning consumer responses to deliberate food contamination collected through the project. TARGET AUDIENCES: Stakeholders likely to benefit from our efforts to understand consumer perceptions of food contamination include government, industry, academia, and consumer organizations. PROJECT MODIFICATIONS: Nothing significant to report during this reporting period.
Impacts
Our work on motivating consumers to respond appropriately to food recalls has been cited by several companies as influencing their responses food contamination incidents involving their products.
Publications
- Onyango, B., Hooker, N., Hallman, W., & Mohammed, I. (2011). Americans potential responses to deliberate food contamination: A risk perception and communication study. Journal of Bioterrorism and Biodefense, S5:001. doi:10.4172/2157-2526.S5-001
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Progress 01/01/10 to 12/31/10
Outputs
OUTPUTS: This was the final year of this grant, and the second year of a no-cost extension. A final survey was conducted, which was utilized an experimental design to test features of communication about intentional and unintentional food contamination. The final year has been spent synthesizing the results of the large body of research generated over the period of the grant. While some time was spent writing up publications and presenting results of specific studies, and we have generated a number of peer-reviewed papers and presentations listed below, a large focus of the year was a compilation and synthesis of the findings from all of the research generated from this grant. This is presented in a report entitled "Food Recalls and the American Public: Improving Communications." This document provides guidance to anyone who might need to the communicate with the public about food recalls, including industry, government and media. PARTICIPANTS: At Rutgers University, Cara Cuite served as the project director and William Hallman served as the Principal Investigator. Scott Schefske, a doctoral student in Nutritional Sciences, has been using the research from this grant as pilot data for his dissertation research. In addition, this year, we've worked with a number of researchers at other universities, including Neal Hooker (Ohio State University), Benjamin Onyango (Missouri State), Calum Turvey (Cornell University), Richard Boisvert (Cornell University), David Kay (Cornell University) and Anne Bellows (Universitat Hohenheim). TARGET AUDIENCES: Not relevant to this project. PROJECT MODIFICATIONS: Not relevant to this project.
Impacts
The research from this project has continued to have an impact on the field of communicating with the American public about food contamination. By providing practical guidance about the communication process as well as best practices regarding the content of food contamination risk messages, this research program has filled an important gap. For example, a the Partnership for Food Safety Education developed a new awareness campaign that is based in part on the research conducted as a part of this grant. We anticipate that the impact of this research will extend well into the future.
Publications
- Boisvert, Richard N., Kay, David L. and Turvey, Calum G., (October 7, 2010). Disasters, FMD and Food Security: Macroeconomic Responses to Large Scale Disruptions of U.S. Food Production Available at SSRN: http://ssrn.com/abstract=1689092.
- Byrd-Bredbenner, C., Schefske, S., Cuite, C., and Hallman, W. (October 2009). Characterizing the Nutrient and Calorie Content of Home Food Supplies Using Mobile Universal Product Code (UPC) Scanning Technology. American Dietetic Association, Denver, CO.
- Cuite, C.L. & Hallman, W.K. (2009, December). Predictors of consumption of recalled foods. Poster Platform Presentation at the Society for Risk Analysis Annual Meeting, Baltimore, MD.
- Hallman, W. K. & Cuite, C. L. (2010). Food Recalls and the American Public: Improving Communications. (Publication number RR-0310-020). New Brunswick, New Jersey: Rutgers, The State University of New Jersey, Food Policy Institute.
- Hallman, W. K. (December 3, 2009). Food safety: Implications for Federal programs affecting agricultural and food marketing. Invited presentation at the U.S. Policies Affecting Food and Agricultural Marketing in a Global Economy - Administrator/Staff/ Researchers Workshop, sponsored by the Farm Foundation. Washington, D. C.
- Hallman, W. K. (March 25, 2010). Food Recalls: Connecting With Consumers. 2010 Food Safety Education Conference - Advancements in Food Safety Education: Trends, Tools and Technologies, sponsored by the USDA, Atlanta Georgia.
- Hallman, W. K., Cuite, C. L., & Nucci, M. L. (October 30, 2009). Communicating with older populations during food recalls. Invited presentation to the Food Forum of the Institute of Medicine of the National Academies, Washington, D.C.
- Hallman, W. K., Cuite, C. L., & Nucci, M. L. (October 27, 2009). Consumer responses to food recalls. Invited keynote presentation to the Extension Disaster Education Network (EDEN) Regional Food Protection Conference, Camp Hill, PA.
- Hallman, W. K., Cuite, C. L., & Nucci, M. L. (November 18, 2009). Food recalls and the American public: Research concerning what people hear, know, and do in response to contamination incidents. Invited keynote presentation to the Extension Disaster Education Network (EDEN) Regional Food Protection Conference, Lexington, KY.
- Hallman, W.K, Cuite, C. L. & Hooker, N. (2009, December). Understanding consumer responses to food recalls. Poster Platform Presentation at the Society for Risk Analysis Annual Meeting, Baltimore, MD.
- Nucci, M. L., Cuite, C. L., & Hallman, W. K. (2009). When good food goes bad: Television network news and the spinach outbreak of 2006. Science Communication, 31(2), 238-265
- Nucci, M.L., Cuite, C. & Hallman, W.K. (2009, November). Communicating food safety on television network news: Spinach outbreak of 2006. Paper presented at the National Communication Association Annual meeting, Chicago, IL.
- Onyango, B, Hooker, N.H., Hallman, W.K. & Cuite C.L. (2010). Americans' Perceptions of Food Safety: A Comparative Study of Fresh Produce, Beef and Poultry Products. Journal of Food Distribution Research, XLI, 3, 1 - 13.
- Onyango, B. Rimal, A., Milijkovic, D., & Hallman, W. (2009). Food safety perceptions as a tool for market segmentation: The U.S. poultry meat market. Journal of Food Distribution Research, 40(3):79-90.
- Schefske, S., Bellows, A., Byrd-Bredbenner, C., Cuite, C., Rapport, H., Vivar, T., and Hallman, W. (2010) Nutrient Analysis of Varying Socioeconomic Status Home Food Environments in New Jersey. Appetite, 54: 384-349.
- Turvey, C. G., Onyango, B., Cuite, C. L., & Hallman, W. K. (2010). Risk, fear, bird flu, and terrorists: A study of risk perceptions and economics. Journal of Socio-Economics, 39(1), 1-10.
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Progress 01/01/09 to 12/31/09
Outputs
OUTPUTS: Participated in coordinating conference calls for the Multistate project. Completed a study concerning how consumers respond to food recalls. Completed the first draft of a white paper on how government and industry communictors can better respond to public needs for information during outbreaks of foodborne illness or food recalls. PARTICIPANTS: Collaborated with the Grocery Manufacturers Association. TARGET AUDIENCES: Target audiences include risk communication professionals, decision/policy makers, and educators in academia, industry, government, consumer organizations, and Extension. PROJECT MODIFICATIONS: Nothing significant to report during this reporting period.
Impacts
Information from our reports on food recalls was widely cited in the media and by the US Food and Drug Administration.
Publications
- No publications reported this period
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Progress 01/01/08 to 12/31/08
Outputs
OUTPUTS: Attended the NCERA 209 meeting in Kansas City in May, 2008 Completed a draft inventory of intentional food contamination incidents. PARTICIPANTS: Nothing significant to report during this reporting period. TARGET AUDIENCES: Nothing significant to report during this reporting period. PROJECT MODIFICATIONS: Nothing significant to report during this reporting period.
Impacts
Draft inventory of intentional food contamination incidents will be posted on Rutgers Food Policy Institute Website.
Publications
- No publications reported this period
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Progress 01/01/07 to 12/31/07
Outputs
It is too early to report.
Impacts
It is too early to report.
Publications
- No publications reported this period
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